I’m on a mission to help innovation leaders build a better world through digital products

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Upsetting the Status Quo is Hard

As an innovation leader, you may be faced with several challenges:

  • Who are your customers? What are their expectations, their pain points, and the value you can create for them?
  • How to define a winning innovation strategy? How to turn the target vision into a concrete roadmap to achieve your goals?
  • How to quickly imagine and test ideas without investing too many resources? …

Resources I use to solve problems and define innovative product strategies through design sprints

The design sprint is a methodology for solving problems. A small team clears its schedule for a week (or less) to rapidly progress from a problem to a tested solution. The team develops a hypothesis, prototypes an idea, and tests it rapidly with users in a real environment with as little investment as possible.

As an innovation leader, you may use this process to tackle a big challenge within your company.

In this article, I’ll share the key resources I use to lead sprints with my team. Whether you have 30 min to get a quick introduction, 4 hours to…

My summary and notes on Dale Carnegie’s book “How to Win Friends and Influence People”

Dealing with humans is a challenge both in business and personal life. I sometimes feel that people go straight ahead on their high-speed train and don’t take time to stop for a moment to listen to others.

While the title “” of Dale Carnegie’s book may sound opportunistic or pushy, I have actually discovered that it’s a genuine call to empathize and listen to people around us. More than ever, these principles are important in the world we live in today. That’s why I’m sharing my notes on this book in this article.


Present your innovative project to executives as you would pitch a startup to investors, with +40 startup pitch decks for inspiration

Gold is often found under a pile of dust. Some believe in a gold mine from the start, and others don’t see it right away. The same is true for new businesses and innovative projects.

Your role as an innovation leader, product manager, or business owner is to make this value visible to key sponsors and investors. A pitch is a tool to paint a quick and exciting picture of a business opportunity.

Even within a company, pitching to executives helps you strengthen your project and move on to the following milestones.

Presenting an innovative project to executives is like…

My summary and notes on Geoff Smart’s book “Who”. Resources about hiring (sourcing, interviews, planning, diversity, etc.)

The book “” by Geoff Smart and Randy Street is a reference in the field of recruitment.

In this article, I’ll present:

  • #1: Why I read this book
  • #2: The core idea
  • #3: The key concepts
  • #4: How the book upgraded me
  • #5: More resources about hiring

#1: Why I Read this Book

To make better “who” decisions.

#2: The Core Idea

There is a clear and tested path that leads to hiring A-Players.

An A-Player is a candidate who has at least a 90% chance of achieving a set of outcomes that only the top 10% of possible candidates could achieve.

The A-Method defines…

A step-by-step guide to efficiently testing ideas through prototyping, with a concrete example

Teams now understand the relevance of testing prototypes, especially for daring innovation projects. In fact, it’s pretty obvious that testing a 1-week prototype and iterating with users before developing it costs a lot less than spending 3 months developing something and then realizing at the end of the tunnel that it doesn’t meet users’ needs.

However, some teams have questions about the approach: Where to start? Which people to interview? What questions to ask? How to confirm ideas? What tools to use? How to handle user feedback?

I worked with a team that asked all these questions. In this article…

A selection of graphic design resources I use regularly for my projects

It takes very little to give a zing to your innovation project materials through graphic design. Here are the resources I use. I put a 💫 next to the ones that I’ve used a lot of times and that I particularly appreciate.


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My summary and notes on Jim Collins’ book “Built to Last”. Resources on building culture with +30 culture docs examples

, by Jim Collins and Jerry Parras, brought down my stereotypes about exceptional companies one by one like dominoes. It turned out to be my best read in 2020, as the book encouraged me to quit my job and start an entrepreneurial adventure.

The authors took a set of exceptional companies and studied them in comparison to another set of “not bad” companies that had the same shot in life, but didn’t attain quite the same stature.

The book contains hundreds of enlightening stories, specific examples, and anecdotes. …

A selection of blogs and resources I explore regularly

Internet is magic for several reasons. Access to an infinite number of excellent quality resources is one of them. Here are the ones that I explore regularly.

Product Folks

A step-by-step guide to building personas to drive innovation, beyond the usual template, with a concrete example

“But Adam, why would we spend time talking to users? We already know who they are. We’ve been doing this for +20 years.”

It’s the kind of resistance I still face sometimes. However, when I work on a project, I need to talk to users as regularly as possible. I set myself and the team the goal of at least one contact with users per week.

Personas are, in my opinion, a good way to summarize and communicate our understanding and findings of users. Personas also help teams avoid self-referential design and keep in mind who they work for. …

Adam Faik

Product manager on a mission to help innovation leaders build a better world through digital products. Find here stories & ideas about product and other stuff.

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