A step-by-step guide to building personas to drive innovation, beyond the usual template, with a concrete example
“But Adam, why would we spend time talking to users? We already know who they are. We’ve been doing this for +20 years.”
It’s the kind of resistance I still face sometimes. However, when I work on a project, I need to talk to users as regularly as possible. I set myself and the team the goal of at least one contact with users per week.